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E-mail marketing

 

Preparation of technical articles about your products or the technologies your company works with.

 

Many e- mails we receive from companies commenting on the launch of a product does not fully reach their audience because not always who does read the e- mail has enough technical knowledge to understand how these products and/or their features may be helpful to him.

 

The proposal here is to draw up an article that explains the technical features that your product has, but in a didactic way, easy to understand.

 

This service is offered in two options:

 

Targeted technical article

 

Article begins by talking generally about the technology or function that your product uses, but emphasizing why your product is superior in this technology .

 

After completed, it will be available to be sent to your contact list .

 

In addition, a highlight will be put at the main page of CCTV Institute website, like this example that I wrote for an article that was published in a Brazilian security specialized magazine, Digital Security, about an Italian cable, Beta Cavi, that had started to be sold here:

 

​INSTITUTO CFTV elabora e-mail marketing para a Beta CaviO artigo "O uso de cabeamento estruturado em CFTV" escrito para a Beta Cavi foi enviado no mailing da revista Digital Security. Leia o artigo completo aqui.

 

 

As it was oriented to Brazilian market, this highlight was published in the Brazilian version of CCTV Institute website, called Instituto CFTV, and during the time it stayed at main page, this link was the most clicked exit link.

 

Generic technical article

 

The article discusses the technology or function that your product uses, however impartially. That is, your product or brand is not mentioned in the article.

 

In addition to being available to be sent to your contact list, because it is a generic article of general interest, it will also be published as a new article at CCTV Institute website.

 

In this case, when sending your e- mail, you can add at the end of the article that your product has the functions mentioned therein.

 

This format will guarantee a greater penetration than the previous format, since the article will also be explained in the next  CCTV Institute mailing, to over 15,000 contacts relevant  to CCTV business.

 

In addition, a highlight will be published at the main page of the site, like this, informing the partnership formed between CCTV Institute and your company to write a series of articles about that technology:

 

​INSTITUTO CFTV fecha parceria com a  Fiberwan O acordo feito compreende anúncio no site e a elaboração de uma série de artigos sobre fibra óptica, que serão publicados no site e enviados no e-mail marketing da Fiberwan.

 

 

Again, as it was oriented to Brazilian market, this highlight was published in the Brazilian version of CCTV Institute website, called Instituto CFTV.

 

You also can take the opportunity to publish an ad on CCTV Institute website, further increasing article's penetration.

 

For more details, prices and conditions , please use the form on page CONTACT